Thursday, September 27, 2012

Nike accused adidas of copying sneakers used at the Olympic Games

Two of the biggest manufacturers of sports equipment will play a battle in court.
The American Nike decided to open an action against the German adidas, its main competitor, with the accusation that he copied some shoes at the Olympic Games in London.

Nike, which launched in February the Flyknit shoes, found during the Games in London, similarities in the Adidas shoes, and went to court.

Nike filed a lawsuit in Germany accusing adidas of 'patent infringement' and claiming that the sneaker 'Adizero primeknit', launched by adidas in July, is a copy of your product.

In the lawsuit, Nike maintains that its business is based on the exclusivity of its products and, therefore, the competitor must be punished.

Sunday, September 23, 2012

Nike Free Inneva Woven

Nike launches the sneakers line Flyknit, called Nike Free Woven Inneva. The model has leather fibers, which confer resistance and celebrate the technological advances of the American brand.

The sportwear brand continues to invest in cutting-edge materials and produce models like the Nike Free Woven Inneva.

The sneakers, made of leather, faithfully reproduces the shape of the foot, so following his movements. The new model is an improved version of the Nike Air Woven, 2000, and provides an overview of the major innovations of the brand regaining sole of Nike Free 5.0.

Saturday, September 15, 2012

Nike, Rooney and Twitter

Nike lost the battle against a decision by the Advertising Standards Authority (ASA),  which banned  a tweet from soccer player Wayne Rooney because the message was not clearly identified as advertising.

The campaign, which took place on January 1 this year, showed athletes sponsored by Nike talking about resolutions for the next 12 months as part of the Make It Count campaign .

On this day, Wayne Rooney, who has nearly 5 million followers on twitter, wrote "My resolution - to start the year as a champion, and finish the year as champion," followed by the hashtag # makeitcount and a link to the Nike campaign.

Aside from Rooney,  Jack Wilshere also tweeted similar content ..

Tuesday, September 11, 2012

Nike takes advantage of the Greek crisis

The largest manufacturer of sports equipment in the world strengthened in December, its presence in downtown Athens, renting a store with 875 square meters.

This way Nike will benefit the commercial dynamism of Ermou Street, a shop that also overlooks the historic square of the Constitution, where it took many of the demonstrations that took place outside parliament.

"The international retailers are taking advantage of lower rents and lower occupancy rates in Greece to establish commercial networks that could not have created before," said the manager of the estate consultant CBRE, Yannis Perrotis.

During the first year of the lease Nike will pay a monthly rent of 57,000 euros, where the previous renter, the bank Geniki of Société Générale, paid 100 000 euros per month.

Saturday, September 8, 2012

Nike keeps support to Lance Armstrong

The U.S. sporting goods manufacturer Nike renewed, this Friday, its support to Lance Armstrong, ensuring go "continue to support" the cycling champion accused of doping and its foundation against cancer.

"Nike intends to continue to support Lance and the Lance Armstrong Foundation, a foundation that Lance created to help cancer survivors," according to a statement sent by e-mail.

A Nike spokesman stated that the contract with Lance Armstrong comes from 1996. However refused to advance more details about its duration and the money involved.

Nike says is "sad for Lance Armstrong can not participate in certain competitions and see their titles canceled," emphasizing that he "claimed his innocence and remained firm on that stance."

Friday, August 24, 2012

Nike The Chance

Players of Nike 'The Chance' have been visited by two famous personalities in the world of football. David Luiz, Chelsea Central, and Marco Materazzi, former footballer of Perugia and Inter Milan, among others, have given encouragement and advice to the young footballers.

"They must fight for their opportunities. Never stop fighting," said the Brazilian defender. For his part, former Marco Materazzi has recalled its beginnings in the world of football and has advised the boys to "do what they do, what they characterized"

Courage. Is another word that Materazzi has instilled in the players seeking to 'The Chance' your chance to become someone in the world of football. "They must be brave because it is a great occasion. The hundred players who have come here are all very good, and now have to be brave," advised former footballer.

In just a few hours of life 16 soccer players is about to change. Nike 'The Chance' is dismissed and the die is already cast. And it's in the hands of the players. The best man win.

Thursday, August 16, 2012

Adidas beats Nike in London Olympic Games

Adidas, number two in the sports equipment industry, beats U.S. and worldwide leader Nike in the  London Olympics (London 2012).

The result of the competition between the two brands can be accounted by the number of athletes (medals) appointed by each of the manufacturers.

According to the analysis proposed by the newspaper Le Figaro, noting the fact that Adidas was the official sponsor of OJ London, the German brand has collected 226 medals, while Nike only 117.

Sunday, July 29, 2012

Nike donates uniforms to Egyptians not have to use imitations

The Egyptian team in the London Olympics will not have to use imitations made in China!

Nike said Friday it will donate clothing to Egyptians athletes . The announcement came two days later, after the executive director of the Egyptian Olympic Committee had to use imitations claimed that real clothes it was too expensive.

"We are pleased that these athletes can enjoy the highest quality of a genuine Nike product," Said the company  in a statement.

Maj. Gen. Ahmed Fouly, Egypt's head of mission in London, said they had offered to pay for the clothes, but Nike insisted it's free.

The Nike clothing, which costs $ 300 to $ 500 per athlete, must come to London on Saturday.

"This is good news. We thank you for this gesture," said Fouly,
Egyptian sports authorities launched an investigation into the imitations and the country's top prosecutor also opened a file.

Saturday, July 28, 2012

Price creates controversy about Nike LeBron X

Nike has planned for the second half of this year the release of the shoe LeBron X in the U.S. market. Even before hit the stores, the shoes have already created huge controversy. The reason for this is the price of the product, which has not yet been officially released.

According to the "Wall Street Journal", the shoes will cost $ 315 in the United States. The value triggered a wave of protests for being one of the highest of all time, especially for a launch in the middle of an economic recession.

Nike defended itself saying that LeBron X base model will cost $ 180 in the United States. The top line will be more expensive due to the Nike + technology, but the cost has not yet been officially released.