Thursday, September 27, 2012

Nike accused adidas of copying sneakers used at the Olympic Games

Two of the biggest manufacturers of sports equipment will play a battle in court.
The American Nike decided to open an action against the German adidas, its main competitor, with the accusation that he copied some shoes at the Olympic Games in London.

Nike, which launched in February the Flyknit shoes, found during the Games in London, similarities in the Adidas shoes, and went to court.

Nike filed a lawsuit in Germany accusing adidas of 'patent infringement' and claiming that the sneaker 'Adizero primeknit', launched by adidas in July, is a copy of your product.

In the lawsuit, Nike maintains that its business is based on the exclusivity of its products and, therefore, the competitor must be punished.

Sunday, September 23, 2012

Nike Free Inneva Woven

Nike launches the sneakers line Flyknit, called Nike Free Woven Inneva. The model has leather fibers, which confer resistance and celebrate the technological advances of the American brand.

The sportwear brand continues to invest in cutting-edge materials and produce models like the Nike Free Woven Inneva.

The sneakers, made of leather, faithfully reproduces the shape of the foot, so following his movements. The new model is an improved version of the Nike Air Woven, 2000, and provides an overview of the major innovations of the brand regaining sole of Nike Free 5.0.

Saturday, September 15, 2012

Nike, Rooney and Twitter

Nike lost the battle against a decision by the Advertising Standards Authority (ASA),  which banned  a tweet from soccer player Wayne Rooney because the message was not clearly identified as advertising.

The campaign, which took place on January 1 this year, showed athletes sponsored by Nike talking about resolutions for the next 12 months as part of the Make It Count campaign .

On this day, Wayne Rooney, who has nearly 5 million followers on twitter, wrote "My resolution - to start the year as a champion, and finish the year as champion," followed by the hashtag # makeitcount and a link to the Nike campaign.

Aside from Rooney,  Jack Wilshere also tweeted similar content ..

Tuesday, September 11, 2012

Nike takes advantage of the Greek crisis

The largest manufacturer of sports equipment in the world strengthened in December, its presence in downtown Athens, renting a store with 875 square meters.

This way Nike will benefit the commercial dynamism of Ermou Street, a shop that also overlooks the historic square of the Constitution, where it took many of the demonstrations that took place outside parliament.

"The international retailers are taking advantage of lower rents and lower occupancy rates in Greece to establish commercial networks that could not have created before," said the manager of the estate consultant CBRE, Yannis Perrotis.

During the first year of the lease Nike will pay a monthly rent of 57,000 euros, where the previous renter, the bank Geniki of Société Générale, paid 100 000 euros per month.

Saturday, September 8, 2012

Nike keeps support to Lance Armstrong

The U.S. sporting goods manufacturer Nike renewed, this Friday, its support to Lance Armstrong, ensuring go "continue to support" the cycling champion accused of doping and its foundation against cancer.

"Nike intends to continue to support Lance and the Lance Armstrong Foundation, a foundation that Lance created to help cancer survivors," according to a statement sent by e-mail.

A Nike spokesman stated that the contract with Lance Armstrong comes from 1996. However refused to advance more details about its duration and the money involved.

Nike says is "sad for Lance Armstrong can not participate in certain competitions and see their titles canceled," emphasizing that he "claimed his innocence and remained firm on that stance."