Showing posts with label Nike vs adidas. Show all posts
Showing posts with label Nike vs adidas. Show all posts

Thursday, September 27, 2012

Nike accused adidas of copying sneakers used at the Olympic Games


Two of the biggest manufacturers of sports equipment will play a battle in court.
The American Nike decided to open an action against the German adidas, its main competitor, with the accusation that he copied some shoes at the Olympic Games in London.

Nike, which launched in February the Flyknit shoes, found during the Games in London, similarities in the Adidas shoes, and went to court.

Nike filed a lawsuit in Germany accusing adidas of 'patent infringement' and claiming that the sneaker 'Adizero primeknit', launched by adidas in July, is a copy of your product.

In the lawsuit, Nike maintains that its business is based on the exclusivity of its products and, therefore, the competitor must be punished.

Thursday, August 16, 2012

Adidas beats Nike in London Olympic Games

Adidas, number two in the sports equipment industry, beats U.S. and worldwide leader Nike in the  London Olympics (London 2012).



The result of the competition between the two brands can be accounted by the number of athletes (medals) appointed by each of the manufacturers.

According to the analysis proposed by the newspaper Le Figaro, noting the fact that Adidas was the official sponsor of OJ London, the German brand has collected 226 medals, while Nike only 117.