Saturday, September 15, 2012

Nike, Rooney and Twitter

Nike lost the battle against a decision by the Advertising Standards Authority (ASA),  which banned  a tweet from soccer player Wayne Rooney because the message was not clearly identified as advertising.

The campaign, which took place on January 1 this year, showed athletes sponsored by Nike talking about resolutions for the next 12 months as part of the Make It Count campaign .

On this day, Wayne Rooney, who has nearly 5 million followers on twitter, wrote "My resolution - to start the year as a champion, and finish the year as champion," followed by the hashtag # makeitcount and a link to the Nike campaign.

Aside from Rooney,  Jack Wilshere also tweeted similar content ..

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